First the issue. Then the programme. Then the way we work.
Every engagement starts from the situation. Some need clarity. Some need a decision. Others need structured execution over time. Once the programme is clear, the engagement model defines how the work is carried out.
The structure of the work follows the nature of the issue, the pace required, and the level of leadership involvement needed.
From programme to engagement model
First the programme is defined based on the situation. Then the engagement model is chosen based on the level of support, cadence, and leadership involvement required.
| Option | Diagnostic | Decision Readiness | Compass | Framework | Alliance | Advisory hours |
|---|---|---|---|---|---|---|
| What it is | Standalone first step | Focused programme to resolve one issue | Founder Track delivery route | Executive Track and/or CAG delivery route | Broader executive and leadership coverage | Additional expert support |
| Programme fit | Used when the issue still needs to be understood properly | Used when the issue is already visible and now needs a decision and first action |
Commercial Strategy Founder Track
See Founder Track |
Commercial Strategy Executive Track and/or CAG
See Executive Track · See CAG |
Executive Track and/or CAG with broader and deeper support
See Executive Track · See CAG |
Support outside included plan hours or for specific senior input |
| Value | €2.000 + VAT | Solo from €7.500 + VAT Group from €25.000 + VAT |
From €2.500/month + VAT | From €10.000/month + VAT | From €30.000/month + VAT | From €200 to €500/hour + VAT |
| Duration | 1 week | 8 weeks | Monthly Minimum 12 weeks |
Monthly Minimum recommended 6 months |
Monthly Minimum recommended 12 months |
As needed |
| Session rhythm | Focused review and assessment | 1 session per week, 90 minutes | 2 sessions per month, 60 minutes each or combined | 4 sessions per month, usually 1 per week | 16 hours per month, usually 4 hours per week | Booked by scope and seniority needed |
| How it is delivered | Delivered through Diagnostic | Delivered through Decision Readiness | Delivered through Compass | Delivered through Framework | Delivered through Alliance | Delivered through Advisory hours |
| Choose | See Compass | See Framework | See Alliance | See hourly |
Advisory hours refer to senior advisory time. VAT depends on registration country.
How the engagement is structured
The sequence is simple. Start with the situation. Define the programme. Then choose how the work is delivered.
Book a conversation
Choose a time to discuss the situation, the decision pressure, and what needs to move.
Select the right programme
We define whether the situation fits Diagnostic, Decision Readiness, Capital Allocation & Governance, Commercial Strategy Founder Track, or Commercial Strategy Executive Track.
Choose how the work is delivered
Once the programme is defined, we choose how the work is delivered. The engagement model sets the cadence, level of involvement, and depth of support required through Diagnostic, Decision Readiness, Compass, Framework, Alliance, or Advisory hours.
Begin the engagement
The work starts with direct senior advisory, structured working flow, core materials, and support close to execution.
Engagement paths
Each route is built for a different level of complexity, pace, and leadership attention. The programme defines the work. The engagement path defines how that work is carried out, whether through Diagnostic, Decision Readiness, Compass, Framework, Alliance, or Advisory hours.
Standalone first step for issue clarity
Diagnostic is a standalone route used when the business knows something is wrong or stuck, but the issue is not yet clear enough to commit to a larger programme. It creates a structured view of the situation and shows what should happen next.
Best fit
- Issue is visible but not yet properly defined
- Leadership needs clarity before choosing a route
- Useful before Decision Readiness, Commercial Strategy, or CAG
- Fast entry point for one business issue
Included
- 1 week focused review
- Assessment of the current situation
- Structured view of the issue
- Recommendation on the right next route
Focused route for one important decision
Decision Readiness is built for one important issue that needs movement, a real decision line, and clear first action. It is not a broad monthly programme. It is a focused route for a decision that should no longer stay vague or delayed.
Best fit
- One important issue is already visible
- The business needs decision movement, not a broad monthly plan
- Useful for founders, executives, or leadership teams
- Built around one issue at a time
Included
- 8 weeks
- 1 session per week
- 90 minutes per session
- Solo from €7.500 + VAT
- Group from €25.000 + VAT
Founder-led commercial work
Compass is the engagement route for Commercial Strategy Founder Track. It is designed for founders and early-stage businesses shaping, launching, or resetting one offer.
Best fit
- Founder-led businesses
- Typically below €10m revenue
- One offer or one commercial priority
- Minimum duration: 12 weeks
Included
- 2 sessions per month
- Private working space
- Secure vault
- Structured commercial work with senior input
Structured executive delivery
Framework is the engagement route for businesses that need stronger executive follow-through across commercial priorities and/or capital allocation and governance.
Best fit
- Typically €10m to €50m revenue
- Executive leadership needs
- Commercial or governance priorities
- Weekly working rhythm
Included
- 4 sessions per month
- Decision packs and working outputs
- Private working space
- Secure vault and shared delivery flow
Broader leadership coverage
Alliance is designed for companies handling broader commercial and governance priorities with higher intensity coverage and more room for parallel workstreams.
Best fit
- Higher organisational complexity
- Commercial and capital priorities moving in parallel
- Leadership and board cadence
- Deeper senior involvement
Included
- 16 hours per month
- Broader leadership support
- Board packs and operating documentation
- Private working space and secure vault
Flexible additional support
Additional senior advisory time for specific needs, extra support, or specialist input outside the included engagement hours.
Used for
- Specific expert input
- Extra executive support
- Short-term priority work
- Additional capacity beyond plan hours
Booking basis
- Booked as needed
- Based on scope
- Based on urgency
- Based on seniority required
Examples of how the route is chosen
Each case starts with a different business situation. The programme is chosen first. The engagement model is then selected according to the pace, complexity, and level of support required.
When the issue is still unclear
Problem
A company sees falling momentum, internal disagreement, and uncertainty about what is actually causing the problem. Leadership knows something is wrong, but not yet where the real issue sits.
Programme chosen
Diagnostic was chosen because the first need was not execution. It was to understand the situation properly before committing to a larger route.
Engagement model chosen
A standalone diagnostic route was used because the business first needed clarity before deciding whether Decision Readiness, Commercial Strategy, or Capital Allocation & Governance should follow.
When one important issue needs movement
Problem
A founder or leadership team is stuck on one important issue such as expansion, investment, a new offer, a restructuring decision, or a major internal change. The issue is known, but it is not moving.
Programme chosen
Decision Readiness was chosen because the business did not need a long monthly structure first. It needed focused work on one issue with a defined route towards decision and action.
Engagement model chosen
Decision Readiness was chosen because the issue was already visible and needed focused movement towards decision and action rather than a broader monthly structure.
When capital and governance need structure
Problem
A growing business is making larger financial decisions, considering investment, preparing for external capital, or struggling with weak governance around priorities, spending, and accountability.
Programme chosen
Capital Allocation & Governance was chosen because the core issue was not only commercial. The business needed stronger financial discipline, clearer decision structure, and better visibility over risk and investment choices.
Engagement model chosen
Framework or Alliance would be chosen depending on complexity. Framework fits when one structured monthly route is enough. Alliance fits when the organisation needs broader leadership coverage and more room for parallel work.
When a founder needs a commercial route that can hold
Problem
A founder has an offer in the market, but pricing, packaging, commercial focus, and growth decisions are still being made case by case. The business needs a stronger commercial structure without unnecessary complexity.
Programme chosen
Commercial Strategy Founder Track was chosen because the business is founder-led, the commercial challenge is clear, and the need is to shape a practical route for growth around one offer or one main priority.
Engagement model chosen
Compass was chosen because it fits the Founder Track model. It gives a lighter but structured monthly route with direct senior support, private working space, and practical follow-through.
When commercial execution needs stronger leadership support
Problem
A more established business has real revenue, but growth is slowing, commercial priorities are not translating into execution, and leadership needs better structure across offers, direction, ownership, and follow-through.
Programme chosen
Commercial Strategy Executive Track was chosen because the commercial problem sits at executive level. The business needs sharper strategic direction and stronger execution across leadership priorities.
Engagement model chosen
Framework or Alliance would be chosen depending on the level of complexity and the breadth of leadership involvement required. Framework suits a defined monthly structure. Alliance suits broader and deeper coverage.
What stays consistent across monthly plans
Each engagement is built around continuity, direct access, and senior advisory. What changes from one tier to the next is the depth of involvement, the working rhythm, and the room for additional support.
Dedicated working space, private vault, and a structured working flow.
Private executive advisory handled directly by senior specialists matched to the issue.
Access to SeK material, reports, and focused insight support linked to the work.
Support moves beyond guidance into structured follow-through and implementation partnership.
Outputs produced for the engagement belong to your organisation. VAT depends on registration country.