Commercial
Strategy

Executive Track

CSP – Executive Track

Make growth work across the whole organisation.

For established companies with more than €10 million in annual revenue operating across multiple business units, product lines, markets or regions.

We work alongside boards and senior executive teams to align corporate development, strategic marketing, productisation, export and commercial governance, turning leadership decisions into coordinated execution, more business and higher EBITDA.

Monthly engagement Scope agreed before work begins.
Senior advisors Work is developed by our senior team.
Execution support From decision to implementation.
One commercial direction across the organisations. Decisions, ownership and execution connected across business units, product lines, markets and regions.

Is the Executive Track right for you?

The Executive Track is designed for established companies with proven products, active customers and an executive team. It is particularly relevant when growth has created complexity across business units, product lines, markets or regions, and leadership needs one commercial direction supported by clear priorities, ownership and execution.

Business units, product lines or regions follow different commercial directions.
Growth priorities compete for the same people, budgets and capacity.
Positioning, pricing and margins differ across products and markets.
New business, market-entry and export plans struggle to reach execution.
Ownership of commercial decisions and outcomes is unclear.
Leadership decisions take too long to become coordinated commercial execution.

If several of these conditions describe your organisation, the Executive Track provides the structure and senior advisory support needed to align commercial decisions and turn them into coordinated action.

How we work

1 Advise Define the commercial priorities and leadership decisions required for growth and higher EBITDA.
2 Align Bring boards, senior executives, business units, functions and regions behind one commercial direction.
3 Implement Put the agreed strategy, ownership, decision rights, budgets and measures into operating practice.
4 Execute Senior advisers remain directly involved between meetings, workshops and execution, measuring progress and adjusting where necessary.

How Executive Track works

1
Review the strategic position Assess business units, product lines, capabilities, performance, customers, markets and regions.
2
Set the growth direction Agree corporate-development priorities for new business, market entry, export, growth and higher EBITDA.
3
Strengthen offers and positioning Improve productisation, positioning, pricing and margins across products and markets.
4
Establish commercial governance Define pricing principles, ownership and decision rights.Define ownership, decision rights, budgets, measures and the leadership operating rhythm.
5
Execute and refine Turn leadership decisions into coordinated action, measure outcomes and adjust the commercial plan.

What you receive

Corporate-development and commercial framework
Business-unit and portfolio priorities
Productisation, positioning, pricing and margin principles
Market-entry, export and growth plan
Commercial-governance and ownership model
Leadership operating rhythm, execution roadmap and measures

Client impact: established industrial technology company

Starting situation. An established industrial technology company had multiple business units, product lines, regions and growth initiatives competing for leadership attention. Positioning, pricing and margins varied across markets, while market-entry and export decisions were made separately.

What we structured. We brought corporate-development priorities, portfolio roles, productisation, positioning, pricing and margin principles, commercial ownership and decision rights into one framework.

Leadership use. The board and senior executive team used the framework to make investment, portfolio, market-entry and export decisions and to assign budgets and responsibility across functions.

Outcome. The organisation moved from separate commercial initiatives to one direction, with coordinated decisions and execution across business units, product lines and markets.

Who leads the engagement

Marcelo Galati Marcelo Galati
Senior Advisor
Heleny Campoy Heleny Campoy
Senior Advisor
Marcelo Kalil Marcelo Kalil
Senior Advisor
Senior advisors work directly with your leadership team from decisions through execution.

Growth adds complexity. Your commercial direction should not.

Discuss the decisions your business needs to make and whether Executive Track is the right fit.

Talk to the team →

Schedule a conversation with our team.
No commitment. A first conversation about your situation.