Publications
Books and academic papers written for people who want to think more clearly, make better decisions, and occasionally question the advice everyone else has already agreed with.
Long-form work for people who prefer useful thinking to business wallpaper.
2026 • Commercial Strategy
A practical guide for founders, small businesses and consultants who need to turn a good idea into something customers will actually buy. It covers customers, competitors, offers, pricing, sales, delivery, cash and the commercial decisions that make a business work. Because, inconveniently, customers rarely pay extra because your logo looks expensive.
Buy on Amazon →2026 • Leadership
A practical challenge to conventional leadership habits, built around the situations leaders actually face: pressure, uncertainty, difficult conversations, organisational friction and the gap between what a company says and what people experience. The second edition turns those ideas into an even more usable guide for leaders who are prepared to examine how they really lead.
Buy on Amazon →2025 • Leadership
A long-form work exploring perspective, craft, and how people interpret value through detail.
Buy on Amazon →Research-oriented work. Methods first, conclusions second.
2026 • Education and Learning
A ten-year practice-based analysis of learning and development in children aged 2–19. The paper examines what changes when technology stops being the destination of a lesson and instead becomes one element in a wider system of experiential, project-based and interdisciplinary learning.
View on ResearchGate →2024 • Research
An examination of the choice between in-house software development and outsourcing, including different outsourcing models, risk factors, costs, operational implications and how AI is changing the decision.
View on ResearchGate →2023 • AI and Digital
A study of how IoT, 5G, AI and big-data analytics can reshape connectivity services, improve real-time decision-making and support applications such as smart cities, healthcare and connected mobility, while addressing privacy, security and standardisation.
View on ResearchGate →