Commercial
Strategy

Founder Track

CSP – Founder Track

Build the commercial foundations for resilience and growth.

For founders, CEOs and board members of companies with annual revenue under €10 million that need a clear customer focus, a defined offer, workable pricing and a commercial model that wins more business.

Monthly engagement €4.000/month + VAT.
Minimum 6 months Time to build and implement.
Senior advisors Direct involvement in decisions and execution.
The outcome is simple: more business One customer focus, one offer logic, one commercial model.

Is Founder Track right for you?

✓ Why does every opportunity require a different solution?
✓ Why is the founder still involved in every important sale?
✓ Can customers clearly understand and buy what we offer?
✓ Which customers should we prioritise?
✓ Is our pricing consistent, workable and profitable?
✓ How do we build a commercial model that can scale?

What Founder Track helps build

Customer focus Who to serve first and why.
Productised Offer A clear offer customers can understand and buy.
Pricing Clear, workable pricing that supports profitable delivery.
Delivery boundaries What is included, what is optional and what we do not deliver.
Market Growth How we take the offer to market and support sales execution.
Commercial model A repeatable way of selling, delivering and scaling the business.
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Our goal: Build a commercial engine that produces predictable revenue, profitable growth and a business that can scale.

How Founder Track works

1
Understand the business We assess the business, ambitions, challenges and current commercial reality.
2
Define customer focus We identify the priority customers, segments and opportunities.
3
Productise the offer We structure the offer, pricing and delivery boundaries so customers can understand and buy it.
4
Build the market-growth model We define how the offer goes to market, including sales processes, roles, channels and metrics.
5
Implement and refine We support sales execution, measure progress and refine the model as the business grows.

What you receive

Strategic commercial plan
Defined customer priorities
Productised offer and delivery boundaries
Pricing and positioning logic
Go-to-market plan and sales-execution model
KPIs and execution roadmap

Client impact: founder-led technology business

Starting situation. The company had customers, revenue and growing market interest, but every opportunity required a different pitch, price and delivery discussion. The founder remained involved in every important sale.

What we structured. We selected the priority customer group, productised the core offer, rebuilt the pricing logic and established clear delivery boundaries. We then defined how the offer would be presented, sold and taken to market.

Leadership use. The founder and leadership team gained a consistent basis for qualifying opportunities, presenting and pricing the offer, supporting sales execution and deciding which work to pursue.

Outcome. The company moved from reacting to individual opportunities to using a repeatable commercial model that the wider team could apply to win and deliver more business.

Who leads the engagement

Marcelo Galati Marcelo Galati
Co-CEO · Senior Advisor
Heleny Campoy Heleny Campoy
Co-CEO · Senior Advisor
Marcelo Kalil Marcelo Kalil
Senior Advisor
Senior advisors. Direct involvement. Practical recommendations. We work alongside founders and leadership teams.

Build the business to win more customers.

Founder Track helps founders create the commercial structure needed for the next stage of growth.

Talk to the team →

Schedule a conversation with our team.
No commitment. A first conversation about your situation.