Executive advisory for founders, CEOs and boards
Growth is not the same as creating value.
Revenue can increase while margins deteriorate, complexity grows and capital is committed without sufficient return.
We work directly with founders, CEOs and boards to improve commercial performance, make better capital decisions and turn strategy into action.
The decisions behind performance
Recognise your situation?
Revenue is growing. Profit is not.
Sales are increasing, but pricing, customer economics or operating costs are weakening the return.
Growth is creating complexity.
More products, markets and people have made the business harder to coordinate and manage.
Capital decisions carry greater consequences.
Expansion, investment, acquisitions or a transaction require stronger commercial and financial judgement.
Commercial performance is inconsistent.
Some customers, products or markets perform well. Others consume resources without delivering enough value.
Priorities compete for attention.
Teams are busy, but the decisions that matter most are delayed or repeatedly reopened.
The next stage needs a stronger business.
The opportunity is real, but commercial discipline, governance and execution must develop with it.
Selected client work
Client impact. Real change.
The value of advisory work is in what changes in the business: clearer commercial choices, stronger decisions and practical implementation.
Water technology
Aqua Alarm
The challenge: Strong technology needed a clearer route to customers and commercial adoption.
The work: Developing the commercial model, pricing approach and customer priorities.
Read the client story
Maritime technology
InnovaMare Technologies
The challenge: A technology portfolio needed clearer commercial positioning and market priorities.
The work: Structuring the portfolio, prioritising markets and planning international development.
Read the client story
Digital platform
JamLab
The challenge: Commercial growth needed more consistent margins and a clearer offer.
The work: Simplifying the offer, revising pricing and establishing commercial priorities.
Read the client storyHow we support your business
Different decisions. Different work.
Our programmes address the commercial and capital decisions that shape a company’s next stage. The work is adapted to the business, not the other way around.
Commercial Strategy Programme
CSP — Founder Track
For founders who need to turn a promising product, service or business into a stronger commercial model.
We work on customer priorities, positioning, pricing and the decisions needed to build sustainable commercial performance.
Explore Founder Track
Commercial Strategy Programme
CSP — Executive Track
For established businesses where growth depends on better commercial coordination and stronger execution.
We address priorities across customers, products, markets and teams, connecting commercial decisions to operating capacity.
Explore Executive Track
Capital Allocation & Governance
CAG
For businesses facing investment, expansion, acquisition, ownership or other consequential capital decisions.
We connect capital choices to commercial economics, risk, governance and the business’s capacity to deliver.
Explore CAGThe Skale approach
Advice that stays with the work.
Important decisions rarely fail because nobody prepared a presentation. They fail when commercial assumptions are weak, responsibilities are unclear or implementation does not follow.
Skale works directly with founders, executives and boards. We bring commercial, financial and operating experience to the decisions, then remain involved as those decisions are put into practice.
Learning and perspectives
Better questions lead to better decisions.
Courses and publications built around the commercial and investment questions we encounter in real businesses.
Live online course
The Investable Business
Understand the commercial, financial, ownership and equity questions that determine whether a business is ready for investment.
Explore the course
Book
Nice Logo. Where Are the Customers?
For founders who have built the product, developed the brand and now need customers, revenue and a viable commercial business.
Discover the bookThe people behind the work
You work directly with the people doing the work.
Marcelo, Heleny and our senior advisers bring experience across commercial strategy, capital decisions, governance and implementation.
The people you meet are the people who work beside you.
Meet the team
Marcelo Galati
Co-CEO
Strategy & Commercial
Heleny Campoy
Co-CEO
Strategy & Execution
Senior Advisers
Specialist experience
Where the work requires it
What decision is your business facing?
A commercial challenge, an investment decision or the next stage of growth. Let’s discuss what matters.